First Direction
DO MORE
We are now in the time and age of just doing more at the same time. We like shortcuts, we like enhanced experiences, we like getting the most for our efforts.
Visiting a mall cannot simply be a shopping experience anymore, we all look for the new, the interesting and the interactive.
Second Direction
NOW
We have become “now” people. You want to do what you want to do, when you want to do it and how you want to do it.
Being demanding is the new norm.
That is the starting point for the second direction we are presenting.
